Andrew McKenna Glasgow based Business, Portrait, Headshot and Event Photographer0776 579 1483
andrew@andrewmckenna.net

How to use event photography to promote your business
Dr Krishna Thiagarajan & Thomas Søndergård of the RSNO

Dr Krishna Thiagarajan & Thomas Søndergård of the RSNO

Event photography is an underutilised and untapped resource especially for business.

For more than a decade I have been photographing events professionally.
I have covered all kinds of events; conferences, parties, festivals, concerts, seminars, talks, sports, promotional events.
You name it. I’ve been there, seen it and taken the photographs.

Yet I see it used so poorly or worse, not used at all.

Would you like to know how to do it the right way?
Yeah of course you would, so here are some things to do.

 

Do

Vegetarian Society National Vegetarian Week Roadshow

Vegetarian Society National Vegetarian Week Roadshow

1 Involve your photographer as soon in the process as possible.

I have 10+ years of experience of making this kind of photo and working in this industry.
If you bring me in at the 11th hour and tell me to just go shoot then you’re not using my skills beyond about 10%.

2  Have a plan and an agreement

We need a list of shots needed and plan of when to use them.
Everyone involved needs to know what’s going on.
All permissions need to be arranged in advance and release forms signed if possible.

3 Hire someone with experience.

…and Public Liability & Professional Indemnity  insurance because what happens if something goes wrong?

4 Use the photographs properly.

Burning all images on a DVD a week later is not offering you a service.
Posting the photos effectively live and then using them as a visual lure or conversation starter and feeding back and integrating into your marketing is.
This is using content like breaking news on tv.

5 Involve your audience.

This is a conversation. the best marketing and the best advertising is the work done for you by your audience. So involved them.
If you want people to share your content then make it easy and obvious to do that.

Don’t

Hire a newbie
At least not to photograph something important and unrepeatable.

Event Photography is challenging, it’s physically and mentally demanding.
It’s hard on your equipment.

It requires planning. It requires some team work too.
Event photography is all about gaining more attention and using that attention to bring more customers and ultimately make more money.

I have photographed all kinds of events for all kinds of purposes.
From promotional events to selling prints or products to the audience.
Here is a little selection to give you a flavour of my work.

Baaba Maal

Baaba Maal at Celtic Connections 2016

Social Media Week Glasgow, 2011

Jeremy Gilley Peace One Day Social Media Week Glasgow

Peter Kennaugh Commonwealth Games Cycling Road Race

Peter Kennaugh Commonwealth Games Cycling Road Race

Young Fathers Scottish Album of the Year Winners 2014

Young Fathers Scottish Album of the Year Winners 2014

British Karate Championships 2014

British Karate Championships 2014

The Beautiful Cosmos of Ivor Cutler

The Beautiful Cosmos of Ivor Cutler

World Pipe Band Championship 2013

World Pipe Band Championship 2013

If you’d be interested in having me work with you on a project drop me an email andrew@andrewmckenna.net or give me call. 0776 579 1483

Comments are closed.